Retail Tech Radar 2025

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The survey “Retail Tech Radar 2025 – The RETAIL NXT Study of Executives’ Top Priorities” is being conducted by McKinsey & Company, Inc. and its global affiliates. The purpose of this survey is to collect an anonymized overview of the current tech priorities of retailers in Germany, Austria & Switzerland. This survey is voluntary and your survey responses are treated as confidential. Your survey results will be used to produce analyses and reports that are not identified with or attributed to you individually. In addition, your survey responses may also be used and retained by McKinsey for research, data analysis, and statistical purposes, including to benchmark and identify insights across survey participants. McKinsey may publish or disclose to third parties analyses and insights arising from this survey, but McKinsey will not identify you or attribute any results to you without your consent. The processing of any personal data that you provide in connection with this survey is based on the participant’s legitimate interest in carrying out the purpose of this survey described above. Any personal data that you provide in connection with this survey may be transferred to McKinsey’s global affiliates, and their personnel and service providers. Where required by law, we have put in place legal mechanisms designed to ensure appropriate protection of your personal data at all times. If you have questions about this survey, please contact paul_kriebel@mckinsey.com. If you have questions about data privacy, or wish to exercise any of your data privacy rights, please contact privacy@mckinsey.com. By proceeding and participating in this survey, you acknowledge the processing of your responses, including any of your submitted personal data, in the manner and for the purposes described above.