Jörg Heinemann has been with OTTO since June 2012 and has been Innovation Evangelist since 2022. He is also involved with OTTO in the Bundesverband Digitale Wirtschaft (Federal Association of the Digital Economy) as chair of the Smart World department. Jörg has been active in e-commerce and marketing since 1999 – first as the founder of a mail order company, internet portal for students and event formats, then as a project manager in the cinema (Cinestar), food (Bäckerei Junge) and cruise (TUI Cruises) sectors. He always remained true to his passion for innovation, marketing and digitalisation.