August 1, 2025

NEXT STOP: RETAIL #1: Dr. Kai Hudetz between Use Cases and User Frustration

Jessica Schattenberg

NEXT STOP: RETAIL #1: Podcast with Dr. Kai Hudetz about Retail Tech & Customer Focus

 

The RETAIL NXT podcast is launching.

Our preview of NEXT STOP: RETAIL Our new Podcast for the retail sector Live. The idea: We bring our stage to where it wouldn't normally be – right into the heart of businesses. Our mobile podcast studio tours all over Germany. A new episode is released every week, in which we meet with decision-makers from the retail sector. We listen, ask questions, and talk about what really drives the market.

No filter, no buzzword bingo, but real insights into strategies, learnings and challenges.

 

Episode #1: Podcast with Dr. Kai Hudetz from IFH Cologne

The season began with Julia Greven visiting Cologne Dr. Kai Hudetz, Managing Director of IFH Cologne and part of the RETAIL NXT Community since the very beginning.

 

Together the two discuss:

  • Retail tech is failing, but not because of technology.

  • Self-Checkout & Click & Collect: Customer Wishes vs. System Logic

  • Why personnel are becoming a real game changer

  • What customers will really expect in 2025 and why that matters today

  • Amazon reviews or seller recommendations – which is more convincing?

A highlight: Why Ernsting's family does many things differently (and smarter?) when it comes to retail tech, and what retailers can learn from them. The episode shows: Technology is important. But without relevance for customers, it remains just a gimmick.

 

Listen now, subscribe and spread the word:

 

What's behind NEXT STOP: RETAIL?

NEXT STOP RETAIL is the new one RETAIL NXT Podcast.

We're on a journey to meet the key figures shaping the retail landscape, from large corporations to medium-sized businesses and startups. It's not about polished pitches, but about honest, open dialogue. If you want to know what works and what just sounds like a pipe dream, you've come to the right place.

Want to experience it live? RETAIL NXT 2025!

Do you want to meet the people behind the podcast live?

Then come to the RETAIL NXT Conference on September 30th and October 1st, 2026 in Bad Vilbel near Frankfurt.
It's a place where retailers, brands and creators meet to exchange ideas, for new inspiration and genuine conversations.