NEXT STOP: RETAIL #3: Podcast with Patricia Lichteneber about refrigerators, cashierless systems and customer proximity
"Patricia Lichteneber, waaround Service promises suddenly become the hardest currency in trade?"
Our NEXT STOP: RETAIL Our new Podcast for the retail sector Live. The idea: We bring our stage to where it wouldn't normally be – right into the heart of businesses. Our mobile podcast studio tours all over Germany. A new episode is released every week, in which we meet with decision-makers from the retail sector. We listen, ask questions, and talk about what really drives the market.
In episode 3 of NEXT STOP: RETAIL Our CEO Ruben Doppelstein parks on the roof of the Hamburg Tech Village and speaks with Patricia Lichteneber, Cluster Tech Director at MediaMarktSaturn Germany and Advisory board member of RETAIL NXT, about technology, service and the courage not to take shortcuts.
Episode #3: Podcast with Patricia Lichteneber, Cluster Tech Director at MediaMarktSaturn Germany
From refrigerators that arrive at the customer's door faster than you can say "delivery," to paying directly at the consultation table: Patricia Lichteneber knows the levers that technology is using to transform brick-and-mortar retail. Always with the aim of fulfilling service promises and rethinking customer proximity.
In conversation with our CEO Ruben Doppelstein This is precisely the connection: practical application of technology meets a strategic vision for sustainable change. Patricia provides insights into ongoing pilot projects, explains why change begins with listening, and reveals how teams can embrace IT security together.
Highlights from the episode with Patricia Lichteneber:
-
Service as the hardest currency
From refrigerator deliveries in record time to paying directly at the consultation table and stores as experience spaces: Patricia shows how MediaMarktSaturn uses technology to not only meet but exceed customer expectations. -
Pilot projects in the field
Whether it's new in-store technologies, urban hubs, or gaming formats, the focus is on combining innovation and experience. We gain exclusive insights into current tests and the lessons learned from them. -
Change management without quick wins
Real change begins with listening. Conversation makes it clear: shortcuts rarely lead to lasting success. Dialogue, understanding, and teamwork are key to bringing everyone along. -
Cybersecurity as a team sport
From "friendly hackers" to common security standards, Patricia explains why IT security is not solely the responsibility of the technology department, but affects everyone in the company.
Why is this important?
Because technology in retail today is more than just an efficiency driver: it's the foundation for service promises, customer experience, and trust. And because real change only works when people and processes grow together.
Listen now, subscribe and spread the word:
What's behind NEXT STOP: RETAIL?
NEXT STOP RETAIL is the new one RETAIL NXT Podcast.
We're on a journey to meet the key figures shaping the retail landscape, from large corporations to medium-sized businesses and startups. It's not about polished pitches, but about honest, open dialogue. If you want to know what works and what just sounds like a pipe dream, you've come to the right place.
Want to experience it live? RETAIL NXT 2025!
Do you want to meet Patricia in person?
Then come to the RETAIL NXT Conference on September 30th and October 1st, 2026 in Bad Vilbel near Frankfurt.
There, retailers, brands and creators meet to exchange ideas, for new inspiration and genuine conversations, and Patricia is participating in a highly topical panel: The RETAIL NXT 2025 program.