NEXT STOP: RETAIL #7 with Britta Hugenroth: From Amazon to private label, AI and customer service in e-commerce 2025
“Britta Hugenroth, how do you stay ahead in the AI race – even without your own development team?”
With NEXT STOP: RETAIL Our new Podcast for the retail sector Live. The idea: We bring our stage to where it wouldn't normally be – right into the heart of businesses. Our mobile podcast studio tours all over Germany. A new episode is released every week, in which we meet with decision-makers from the retail sector. We listen, ask questions, and talk about what really drives the market.
In episode 7 of NEXT STOP: RETAIL Our host Julia Greven takes us to meet Britta Hugenroth, CEO of Latupo (Sportplus). Together they discuss the balancing act between Amazon, private label brands and AI, the value of customer data and why success in 2025 doesn't mean surviving change – but actively shaping it.
This time, our mobile podcast studio headed towards Latupo's Creative Lab, and the episode shows how much creative power even smaller teams can develop:
Episode #7: Podcast with Britta Hugenroth, Managing Director of Latupo E-Commerce (Sportplus)
From oak fitness equipment to chatbots like "Aremo": Britta Hugenroth shows how Latupo combines e-commerce, customer service, and AI experiments. She discusses how Amazon, as a product search engine, is reaching its limits, why a company's own online shop is becoming key to brand and data, and why even student trainees can successfully train AI tools.
In conversation with our host Julia Greven, we discuss precisely this interplay: technology, mindset and data – as levers for growth, customer proximity and profitability.
Highlights from the episode with Britta Hugenroth:
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AI Safety Car & Opportunities for All
Britta explains why retailers need to position themselves now, before the race starts. -
Chatbot Aremo & Learning by Doing
How a student trainee is leading the training of the service bot and what this reveals about AI in medium-sized businesses. -
Amazon vs. private label
Why rising media costs and Chinese competitors are making your own shop more important. -
Customer service that builds trust
From pre-purchase advice to spare parts: service as a promise of quality.
Why this matters
Because the rules of the game in retail are being rewritten. Those who understand customer data, utilize AI, and embrace change as a challenge to shape the future won't remain spectators, but will be at the forefront.
What's behind NEXT STOP: RETAIL?
NEXT STOP RETAIL is the new one RETAIL NXT Podcast.
We're on a journey to meet the key figures shaping the retail landscape, from large corporations to medium-sized businesses and startups. It's not about polished pitches, but about honest, open dialogue. If you want to know what works and what just sounds like a pipe dream, you've come to the right place.
Want to experience it live? RETAIL NXT 2025!
Do you want to meet the thought leaders of the retail industry live?
Then come to the RETAIL NXT Conference on September 30th and October 1st, 2026 in Bad Vilbel near Frankfurt.
There, retailers, brands and creators meet to exchange ideas, for new inspiration and genuine conversations: The RETAIL NXT 2025 program.