Loyalty programs are changing – not sometime in the future, but right now. Traditional CRM systems often react too slowly, too rigidly, and too generically. But today's customers expect the opposite: relevance, speed, and genuine connection.

In this masterclass, Christian Walka (Head of CRM at porta Möbel) and André Trimpop (Head of Product at KNISTR) demonstrate how AI can make loyalty a game changer – not just as an analysis tool, but as an active player in everyday marketing.

Let's talk about this together:
▶️ How Agentic AI recognizes customer behavior, understands patterns, and independently triggers appropriate actions
▶️ How segmentation, campaigns & triggers are completely changing due to AI
▶️ And how brands can emotionalize loyalty instead of just awarding points

What you'll take with you:
1. A new understanding of loyalty: Why AI not only analyzes but also acts independently, and how you can use this.
2. Real-world application examples: What's already possible today – from dynamic personalization to autonomous actions.
3. Practical insights: What questions, opportunities and limitations really arise in everyday retail and how to overcome them.

For all those who see loyalty not just as a feature, but want to shape it as a strategic experience.