Artificial intelligence (AI) is rapidly transforming e-commerce. Smart assistants, personalized recommendations, and automated processes are already a reality. But where is this all headed?

In our panel, leading experts from various industries discuss how AI is transforming the shopping experience:

Smart assistants as shopping companions: Will voice assistants and chatbots become our most important shopping advisors?
Ordering without a click, or agentic commerce: How are predictive algorithms changing shopping? Will we soon be ordering products even before we know we need them?
Personalization on steroids: What role does AI play in creating highly personalized customer experiences?
Join us as we explore the future of AI Commerce with Andreas Schobert (HORNBACH), Henny Steiniger (MediaMarktSaturn), Jörg Hirt (REWE Digital) and Jörg Heinemann (OTTO), and examine the opportunities and challenges for retailers and consumers.