Henny & Stephan give you an overview of MediaMarktSaturn's generative AI capabilities:

– Selection process for relevant AI cases at MediaMarktSaturn
– Foundation: technical platform AI Enabler @MMS and human touch: AI for employees with “Sandy” and “42”
– Applications for customers: interactive user manual, AI in repair reception and an outlook on the Agentic AI architecture

Afterwards: We'll take you behind the scenes for a 30-minute Q&A and discussion:

– How do you select the truly relevant AI use cases?
What technical and cultural factors are needed to ensure that AI doesn't remain just a buzzword?
– And which mistakes we would not make today.

Key takeaways: Concrete use cases from the retail sector, a look into MMS's AI engine, honest learnings from the transformation – and a few golden do's & don'ts for anyone who wants to advance their organization with AI.