How can AI create real, measurable added value in retail – beyond hype and theory? Tim Engler (Managing Director IT) and Jasmin Hartwig (Vice President Data, Analytics & AI) unveil OBI's AI toolkit. Using concrete project examples, they demonstrate how the company manages AI initiatives with a focus on ROI: from the strategic selection of use cases and the implementation of scalable, productive AI solutions to enabling employees through AI assistants, infrastructure, and training. Learn how OBI uses AI to create a strategic lever for value creation within the company, rather than relying on isolated pilot projects.