Is data the new gold? Yes! But only if we use it correctly. Martina Novotny shows how retailers can not only make better decisions through smart data usage, but also develop entirely new business models. Gradual rollouts, open feedback, and a willingness to adapt are crucial not only for initiating innovation, but also for ensuring its long-term success.

Anyone wanting to develop new business models must start small, get down to business quickly, and constantly and critically examine existing ones. Proof of concept, not perfection. Close collaboration with retailers leads to ideas that grow step by step – with focus groups, feedback loops, and the courage to adapt. This is precisely how a genuine culture of innovation is created with the help of data.

A message about courageous decisions, interconnected thinking, and the power of a genuine culture of innovation.