Enso is the Japanese word for "circle." When you try to draw a circle, it's never perfect—a popular exercise among Zen monks who try again and again. We, too, are never perfect, because we learn something new from other people every day.

The open circle of the ENSO brand stands for continuous learning, development, and genuine participation – with people at the center. Dr. Helmut Leopold, CDO of ENSO, provides insights into his work and shows how the company strategically uses digital technologies in its markets. He also discusses which technologies create real added value – and which ENSO consciously chooses to forgo.