Brick-and-mortar retailers face the challenge of balancing rising customer expectations and complex store technologies with high sales pressure and a persistent shortage of skilled workers on the sales floor. We are convinced that retailers can master this balancing act through a unified communication ecosystem between store teams and technology, thereby empowering employees, optimizing the customer experience, and increasing their operating profits.

What does this look like in practice on the sales floor? Using three live simulations, we'll show you how to seamlessly integrate your team communication with existing and future technology infrastructure:

– Integrated telephony – This allows you to connect headsets directly to telephony functions to optimize response times and save walking distances.

– IoT notifications – Use smart technology and sensors to transmit automated voice messages directly to employees' headsets during important events in the store.

– AI as a digital assistant – Bridge the gap between sophisticated AI systems and your teams on the ground through voice-controlled requests and dialogues between employees and AI.

Discover how human-technology communication within a networked ecosystem secures the future of branch operations, breaks down technological silos, and opens your branch processes to future growth. We look forward to exchanging ideas about the future of in-store communication with experts in store operations, IT management, retail innovation, and beyond.