In this masterclass, we demonstrate how GenAI agents transform research projects in the grocery retail sector into tangible business results. You will experience how innovative technology leads to market-ready products that streamline processes and unlock entirely new possibilities for operational optimization and customer revolution.
Their learnings:
After this session you will know,
• how GenAI agents translate research findings into measurable added value,
• which steps and success factors determine the path from idea to market-ready product,
• and how you can strategically use these technologies to realize efficiency gains and sustainably improve customer experiences.