Artificial intelligence has been developing rapidly for several years – but the decisive factor for success lies not only in the technology itself, but in its sustainable integration within the company. True AI transformation only occurs when employees not only try out AI, but also seamlessly integrate it into their daily work.
In this masterclass, we explore how REWE is making the leap from initial AI experiments to true adoption. The focus is on the human and organizational aspects of this transformation: cultural change, enablement, community building, and change management. Using concrete examples, we demonstrate how an AI hub can act as a central driver – by providing guidance, connecting knowledge, empowering employees, and transforming individual initiatives into a company-wide movement.
