AI is changing commerce – faster and more profoundly than expected.

Generative and agentic AI are not just technological trends, but strategic levers for efficiency, differentiation and new business models.

Adobe shows how retailers can use AI to scale their content production, automate processes and unlock new visibility beyond Google & Co.
The focus is on three dimensions of the transformation:
• Productivity: AI-powered tools increase the efficiency of teams and shorten time-to-market – not just in creation.
• Processes: Automation and orchestration along the entire customer journey.
• Platforms & business models: Agentic AI enables new forms of customer interaction and commerce models.

The future of retail is not static – it's interactive, intelligent, and AI-driven. In this presentation, Adobe shows why retailers need to act now to avoid falling behind.