Can a 131-year-old traditional brand be among the winners of the AI ​​revolution? FALKE is convinced: Yes.

For more than a century, FALKE has continuously evolved without losing its identity.
Quality, craftsmanship, and innovation form the core of the brand – modernity is the guiding principle. This foundation also enables the successful use of new technologies.

Following the successful transformation into an omnichannel organization, the next profound change is now imminent: the transition from the digital to the AI-driven business world. Martin Winkler shows why so much is fundamentally changing in this transformation – and why the very values ​​and skills that have proven themselves over decades can become a decisive competitive advantage in the age of artificial intelligence. The greatest challenge of the AI ​​revolution is not to change everything – but to recognize what must remain unchanged.

In this presentation, the CEO of FALKE KGaA not only provides insights into the transformation of the family business, but also shares personal experiences from various leadership and CEO positions. He reveals the principles that guided him through profound changes, the mistakes companies should avoid, and why transformation is far more than simply introducing new technologies – it is primarily a matter of leadership, culture, and the courage to make clear decisions.

Participants will learn:
– Why the AI ​​revolution creates different rules of the game than digitization,
– Why there is no longer a classic first-mover advantage in the AI ​​age.
– Which skills and values ​​will continue to make a difference in the future.
– What makes a brand and why not every change is sensible.
– Which leadership principles CEOs and executives can use to successfully lead their organization through profound transformations.