toom stands for a DIY enthusiast's uncompromising approach – projects should succeed, and for that, the right product must be available, whether ordered online or picked up in-store. But how do you translate this commitment into a world where customers seamlessly switch between the online shop and the physical store – and expect the same reliability, including delivery costs and options?

In this fireside chat, Cordula Mehler (toom) and Mark Byerly (fulfillmenttools) discuss the challenges and decisions behind toom's omnichannel transformation: Why order management for a DIY store is far more than just knowing where an order is physically located. How accurate inventory tracking and automated processes ensure that customers get what they need – without manual adjustments in the background. And what role delivery and collection costs play when availability and profitability must be considered together.

A conversation about technology, attitude – and the infrastructure behind a shopping experience that delivers on toom's promises.