AI is transforming commerce. But this is only truly valuable if people genuinely experience the benefits. In this keynote, we'll demonstrate how we view AI not as a technology project, but as an enabler for everyone. From customer-centric applications to our internal AI Movement, we'll share concrete use cases, our framework, and the approach that sets us apart: a community that not only uses AI but actively shapes it. Because AI works best when all the pieces are in place: neither the effective applications nor the competent collaborators.
