Whether single-channel or already AI-powered omnichannel excellence, each stage presents its own challenges. In this interactive workshop, participants will examine their current strategy using the omnichannel maturity model and develop practical scenarios in small groups. The goal is to identify typical pitfalls such as too many unconnected channels, changing customer needs, incomplete data, or a lack of personalization, and to develop solutions directly. By working on specific use cases, a practical roadmap will be created, demonstrating how well-connected channels, relevant content, and smart automation can become a competitive advantage.

Three key takeaways:

– Self-assessment of one's own omnichannel maturity and understanding of typical challenges at each stage.

– Concrete solutions for complex scenarios – from data integration to AI-supported personalization.

– Best practices for further development towards a seamless, cross-channel customer experience.