Many retailers are caught in operational firefighting: legacy systems ensure continued operation but hinder speed and real-time capability. At the same time, transformation must not jeopardize ongoing business. In this C-level roundtable, we will discuss how retail companies can gradually modernize their IT and operating models – while maintaining full stability in day-to-day operations. The goal is a resilient, scalable infrastructure that enables real-time responses to market changes, informed decision-making, and faster implementation of new business models. The focus will be on proven transformation approaches that minimize risks while simultaneously increasing efficiency, optimizing cost structures, and unlocking additional revenue potential.