Retail media is one of the fastest-growing advertising channels in the retail sector, but how do you get started? Desiree Mai and Daniel Grafe offer practical insights into how retailers can build a retail media presence, what prerequisites are needed to launch, and how brands and retailers can strategically leverage retail media together to increase visibility, efficiently reach target groups, and achieve measurable scalability. This session is for anyone who wants to understand how retail media functions not just as a trend, but as a driver of revenue and sales.