German retailers have been investing significant sums in digital technologies at the customer interface for years. Nevertheless, margins are stagnating in many places. Which initiatives have actually achieved measurable results – and what factors were crucial for their success?

The RETAIL TECH RADAR 2026 examines the digital maturity, implementation skills, and technology priorities of leading retailers in Germany. It is based on exclusive interviews with technology decision-makers from 50 retail companies.

Professor Dr. Manfred Krafft from the University of Münster and Professor Dr. Jürgen Brock from Case Western Reserve University, together with Capgemini, will present the key findings of their latest study for the first time. The session will demonstrate which technologies create genuine added value in retail stores, how successful projects differ from less effective initiatives, and what insights can be gained for future investment decisions.