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Order Management as a Driver for Unified Commerce

How can order management become a strategic lever for modern trading?

In this joint session, Deichmann and fulfillmenttools will provide insights into the transformation of an established commerce landscape towards a modern, composable architecture. The focus will be on Deichmann's current progress and the strategic decision to undertake this transformation as the foundation for true unified commerce. Selected examples will demonstrate how order management is now used as the central control unit for cross-channel processes. Particular emphasis will be placed on initial successes in the ship-from-store setup and the integration of physical stores into the fulfillment strategy. Both operational challenges and concrete efficiency gains and service improvements will be highlighted.

Finally, Deichmann gives an outlook on the further development of order management as a driver for speed, flexibility and sustainable growth.