In this case study, samplistick and codecentric show how the beauty start-up went from concept to marketable app within a few weeks, solving a sustainability problem in the process: the waste of unwanted cosmetic samples.

Daniela Mündler and the experts from codecentric will present how the rapid integration of customer feedback using agile methods has bridged the gap between the offline and digital worlds. The combination of a physical product (recyclable "sticks" for personalized beauty samples) and a digital app allows for the creation of new shopping experiences from both the customer and retailer perspectives.

Discover how streamlined processes and customer feedback can help you implement innovations faster.