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Social Commerce at OTTO, from on-site to off-site

Join Jörg on Otto's social commerce journey from 2020 to the launch of their TikTok shop in Germany. Learn about general trends and figures and delve into Otto's insights from over four years of live shopping and social commerce. We'll discuss shoppable shorts, live shopping as a retail media product, and apps for Apple Vision Pro, cars, and Apple TV. Jörg will also share his experiences with the video shopping channel on Joyn, which launched in the spring. With luck, we might even get some initial insights into the TikTok shop in Germany…