In this session, we will use our own case study to demonstrate how Steinbach has transformed its seasonal customer service in the B2B and B2C sectors, step by step, from reactive ticket processing to an AI-supported, scalable service process. During peak season, when inquiry volume, product range complexity, and service expectations increase significantly, NFON's chatbots and voicebots help make product information centrally accessible, efficiently answer standard inquiries, and effectively relieve the workload of teams. The presentation will show how this results in faster response times, measurable service quality, and a modern customer experience for both business partners and end customers.