adidas operates over 1.800 stores with more than 35.000 employees – the stores are the face of the brand and a central point of contact for our customers. Today, fragmented systems, manual, paper-based processes, and inefficient IT support slow down daily operations. Our vision: a central, digital service platform that strengthens store operations, empowers in-store employees, relieves the burden on the back office, and significantly improves customer service. Together with ServiceNow, adidas is piloting the new Retail Module – as the foundation for centralized, structured retail processes, consolidated customer feedback, and transparency for managers. The goal is the transformation from reactive to proactive – for data-driven decisions and a modern, efficient leadership culture.

Here's what listeners will take away from this lecture:
– Understanding the challenges in brick-and-mortar retail:
Insight into the operational problems that arise from fragmented systems, manual processes, and inefficient IT.
– Empowering employees through technology:
Insight into how digital solutions not only optimize processes, but also make daily work in the store easier and more motivating.
– Greater transparency and better leadership:
Understanding how centralized visibility into processes and feedback helps leaders to manage and improve them effectively.