What happens when a 138-year-old traditional company meets nerd culture?
Artur Wagner, CDO of BRAUN BÜFFEL, and Jasmin Karatas, gamification strategist and innovation expert, speak openly about the clash – and the opportunities – between traditional craftsmanship and gaming culture.
They are united not only by their passion for quality and good design, but also by their love for the nerd world. Together they asked themselves: How do you make a traditional brand relevant for a new generation?
The talk provides insights, learnings and honest looks behind the scenes – without bullshit, but with attitude.