The digital transformation in HTrade will be significantly influenced by the use of artificial intelligence and customer experience. Insights pushed forward. At RETAIL NXT they speak Experts is REWE Group about that, Who innovative Technologies revolutionizing trade.
AI and Customer Insights: The Drivers of Digital Transformation in Retail
Digital transformation in retail is progressing relentlessly and opening up new opportunities to ShoppingTo improve customer experiences and maximize the efficiency of operational processes, the use of artificial intelligence (AI) and customer insights plays a central role. From optimizing inventory management to creating personalized shopping experiences, AI and customer insights are key to sustainable growth and competitive advantages. At RETAIL NXT, Dr. Robert Zores, Chief Digital Innovation Officer and member of the management board of REWE digital, Henrike Alfeis, Innovation Lead at REWE digital, and Christian Raveaux, Head of Customer Insights & Media at REWE digital, will present their findings. REWE Group: How the REWE Group uses innovative technologies to shape the future of retail.
Digital REWElution: AI as an accelerator for innovation in the food retail sector
The use of artificial intelligence in retail brings a multitude of advantages: data AI can be precisely analyzed, enabling the creation of personalized shopping experiences and tailored offers. AI optimizes inventory management and logistics, leading to more efficient supply chains and a reduction in bottlenecks. AI also supports product development by analyzing market trends and customer feedback, allowing new products to be launched faster and in a more targeted manner.
The rapid development in the field of artificial intelligence and the resulting opportunities for differentiation necessitate a focused examination of innovative technologies. To comprehensively explore the advantages of AI in retail and contribute to shaping the future of commerce, REWE digital established the "Research & Innovation" department.
As Innovation Lead in Research & Innovation, Henrike Alfeis is driving this topic forward at the REWE Group and will present at RETAIL NXT how AI-based technologies can contribute to the revolution of the grocery retail sector: “Artificial intelligence is a powerful driver for the transformation of retail. AI transforms data into precise forecasts, creates entirely new customer experiences, and automates processes, thereby securing competitive advantages and sustainable growth. Only by engaging intensively with this future technology and investing in AI now can we prepare for the customers of tomorrow and secure a strategic advantage.”
From data deluge to customer proximity: REWE Group's blueprint for retail media success
Reach on digital pillars like during the European Championship final? As customers say:iThe REWE Group demonstrates how to achieve success and sustainability in an increasingly fragmented digital world, and what expertise and approaches are necessary. By combining in-depth customer insights with a high-performing retail media network, they not only improve customer interaction but also increase sales – thus offering significant benefits to other retailers and brands. Retail media is an indispensable component of the media mix in the digital age.
Christian Raveaux, Head of Customer Insights & Media at the REWE Group, demonstrates in his presentation at RETAIL NXT the high relevance of this topic for retailers and advertisers: “The inventory and insights-driven targeting and reporting of retail media offer advertisers a clear alternative to traditional and shrinking forms of advertising such as linear TV or cookie addressability on the web. Retailers can take advantage of this opportunity and tap into an attractive new business area.”