As CHRO and Managing Director at flaconi, Alexandra Szarmach laid the cultural foundation
This forms the foundation for the company's long-term economic success and sets clear goals.
Emphasis in the areas of employer branding, performance management, and learning &
Development. Today, flaconi is the leading online beauty player in Germany and one of the
Europe's most successful e-commerce companies.
Alexandra is convinced that diversity is the most important prerequisite for innovation and
Growth is key. For flaconi's first retail project, "Beauty Now," she is breaking with traditional patterns.
and puts the company's innovative #WEcommerce concept in the spotlight – with
the promise to offer brand partners and customers not only the most modern
not just retail platforms, but also new opportunities for strong partnerships.
Through her many years of retail experience (including at Sephora and Nestlé) and her sound knowledge
With their e-commerce expertise, they aim to increase the speed and innovation of the
Successfully transferring online retail to brick-and-mortar stores.