Her path to this position led her through six years in e-commerce at REWE – with responsibility for delivery, pickup, and parcel services – followed by three years at PENNY Austria in the purely brick-and-mortar business, focusing on marketing, promotion management, and floor and space management. For the past two years, she has been shaping the symbiosis of both worlds: true omnichannel.

Trade is my home.
My motto: "Measurably move customers."