Daniela Laic has been with Steinbach International for six years and is responsible for PPM – Product, Price and Marketing. In this role, she oversees product development, product management, and marketing. Her team accompanies the customer journey – from the initial idea through development, market launch, and marketing to after-sales service – always with the aim of ensuring customers have the best possible experience at every stage. The seasonal business presents particular challenges: strong demand peaks, high expectations, and short-term service requirements demand robust processes and flexible structures. Nevertheless, her daily goal is to delight customers both during and outside of peak season with reliable service, smart products, and positive experiences.