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Dorit Posdorf

CDO

Handle

Dorit Posdorf is an experienced marketing and commercial executive with more than 15 years of experience in e-commerce and digital transformation. She has been Chief Digital Officer (CDO) at Maniko since July 2026. After starting her career in strategy consulting at Roland Berger, she held leadership roles at the intersection of brand, growth, and operational execution. In recent years, she served as Chief Commercial Officer at flaconi and DocMorris. Prior to that, she held senior management positions at Outfittery and C&A. At ProSiebenSat.1, she was responsible for the group's digital portfolio as an Operating Partner. Her work focuses on building and scaling digital business models, translating strategy into measurable impact, and connecting brand, retention, and full-funnel performance. Today, she is particularly interested in how AI improves commercial decisions, increases organizational effectiveness, and supports sustainable growth.

Sessions

📅 30.09.2026/XNUMX/XNUMX 🕐 14:45 PM - 15:15 PM 📍 Main Stage

Agentic Commerce: When AI agents shop – what happens to the customer relationship?

Agentic commerce could fundamentally change the rules of the game. When AI agents search for, evaluate, and buy products, power dynamics shift along the customer journey. What role do brand, price, trust, and… play?