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Dr.

Frank Postel

CTO

E. Breuninger GmbH & Co.

Dr. Frank Postel has played a key role in Breuninger's development into one of Germany's leading multichannel companies and in the expansion of Breuninger's digital business in Europe. In his role as CTO, he is responsible for digital product management, IT, and logistics at Breuninger.

His professional experience includes management positions at the Otto Group, IBM, and Breuninger. He oversaw numerous IT transformation projects and the development of agile IT organizations.

Sessions

📅 30.09.2026/XNUMX/XNUMX 🕐 17:15 PM - 17:45 PM 📍 Main Stage

What distinguishes real customers from AI agents.

The future of Breuninger in the age of agentic commerce
Agentic Commerce challenges the fundamental assumptions of retail on which brands like Breuninger have always been built. What if the purchase decision is no longer made on-site, but in a dialogue between customer…