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Frazer Bain

Senior Sales Director, DACH

ESW

A passion for language, engaging content, traveling and culture has defined my international business career for over 20 years. Helping organizations with their strategic e-commerce, brand and content challenges, and being able to scale internationally, is one of my key motivators.

Sessions

📅 30.09.2026/XNUMX/XNUMX 🕐 16:45 PM - 17:45 PM 📍 NXT Studio 4

The Operational Layer Behind Profitable Commerce 

Nearly half of German consumers say social media influences their purchasing decisions. Only 14 percent trust integrated social commerce checkouts. Consumers now discover products across increasingly fragmented digital journeys, but…