Dr. Helmut Leopold has been involved in the development of ENSO since 2017, initially as Chief Insights Officer and since last year as Chief Digital Officer. A psychologist, Helmut spent 16 years at Kantar Germany advising the world's largest FMCG companies on consumer understanding and innovation research prior to joining ENSO. In 2020, he published the book "The Food Plan – Shopping Wisely for a Better World." His professional and personal passion lies in bringing consumers, retailers, and manufacturers closer together and, in particular, promoting sustainably produced products.

In his role as CDO, Helmut ensures that digitalization and new technologies are used at ENSO to make shopping easier and better for everyone.