Jörg Heinemann has been with OTTO since June 2012 and has served as Innovation Evangelist since 2022. He also represents OTTO in the German Association for the Digital Economy (BVDW) as Lab Leader for Social Commerce. Jörg has been active in e-commerce and marketing since 1999 – initially as the founder of a mail-order company, an internet portal for students, and event formats, and later as a project manager in the cinema (Cinestar), food (Bäckerei Junge), and cruise (TUI Cruises) sectors. Throughout his career, he has remained true to his passion for innovation, marketing, and digitalization.