Jörg Hirt is the Chief Innovation Manager at REWE digital and a key figure in the area of ​​technological innovation. With an extensive career in the digital and technology sector, he has made a significant contribution to the digital transformation of REWE, one of the largest retail companies in Germany.

Jörg Hirt began his career with a degree in business administration and has extensive experience in various leading positions in the IT and innovation sectors. At REWE digital, he is responsible for the development and implementation of pioneering technologies that will have a lasting impact on the retail industry.

Under his leadership, REWE digital has launched numerous innovative projects that improve customer service, increase operational efficiency, and unlock new business opportunities. His expertise in artificial intelligence, big data, and digital transformation makes him a sought-after speaker and expert at international conferences and industry events.