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Martin Winkler

CEO

Falke KGaA

Sessions

📅 30.09.2026/XNUMX/XNUMX 🕐 15:45 PM - 16:15 PM 📍 Main Stage

Digital Transformation Never Ends: How FALKE Rethinks Tradition

Between heritage and innovation: Martin Winkler shows how FALKE continuously develops a strong traditional brand, opens up new opportunities and understands transformation as a permanent leadership task.
Can a 131-year-old heritage brand be among the winners of the AI ​​revolution? FALKE is convinced: Yes. For more than a century, FALKE has continuously evolved without compromising its identity…