Breaking old habits is always a challenge, but it’s never been more necessary than now. In a world dominated by social commerce, hyper-personalization, and "everywhere commerce," it's time to focus on what will stay: the need for higher profitability. Jonas Hense, Director Growth at SCAYLE, and Tom Dupont, Director of Market Operations & Development at ABOUT YOU, share ready-to-implement advice for retailers based on best practices that will have an immediate and lasting profitability impact.