After introducing our dynamic duo of a CDP and loyalty integration at Xpo-Stage on Thursday, we will take you into a more detailed journey. After our masterclass, you will take these key learnings with you: • The power of data integration: Learn how the combination of CDP & loyalty program helps conquer data fragmentation challenges and creates a unified customer view. • Maximizing loyalty programs: Discover techniques to enhance the effectiveness of your loyalty program by integrating it with your CDP. • Smart promotions: Leverage data-driven strategies for customized promotions that boost customer satisfaction and loyalty.