Sam Panzer
Director of Industry Strategy
Sam Panzer leads loyalty strategy at Talon.One, helping brands assess the business potential of investing in headless loyalty technology. Sam has been with Talon.One for 4 years supporting brands like adidas, REI, River Island, Live Nation, and Burger King to optimize their promotional spend and engineer experiences that drive repeat purchases, and brings a depth of experience of how the world’s most beloved brands incentivize & reward users to build an emotional bond. Prior to Talon.One, Sam built guest engagement strategies with retail real estate brands like Westfield, Brookfield and Macerich and worked as an analyst in the grocery, restaurant, and CPG space.