Nearly half of German consumers say social media influences their purchasing decisions. Only 14 percent trust integrated social commerce checkouts. Consumers now discover products across increasingly fragmented digital journeys, but conversion still depends on experiences that feel transparent, predictable, and trustworthy. New ESW Signals research highlights a growing disconnect between where demand is created and where customers are willing to complete transactions.
As customer expectations rise across channels and markets, commerce performance increasingly depends on how well payments, fraud prevention, pricing, duties, compliance, and fulfilment work together behind the transaction. When these elements are disconnected, conversion drops, operational complexity increases, and margin erodes.
In this masterclass ESW will share practical lessons from leading brands building more connected commerce operations across customer experience, trust, and transaction execution.
Attendees will explore:
– Why operational coordination is becoming a competitive advantage
– Where fragmented commerce infrastructure impacts conversion and profitability
– How leading brands are aligning payments, fraud prevention, duties, and localisation across markets.
The session will provide practical perspectives on how enterprise ecommerce organisations are reducing friction across the transaction journey and building more scalable international commerce operations.
