Retail media is one of the hottest topics within the digital advertising industry right now. IAB Europe forecasts retail media ad spending is going to reach €25bn in Europe by 2026. So if you’re focused solely on digital ad revenue, it’s time to leverage the physical store as well! Join ‘’The Power of the Store’’ masterclass and you’ll learn what Retail Media Network exactly is and how in-store retail media prove that physical stores are the next major media. Most importantly, you can find out how you can implement Retail Media Network in your store and make the most out of it. Last but not least, this presentation will also show the three most important evolutions in RMN for 2024.