Customer identity makes ecommerce businesses tick, but only if it’s done the right way.
Digital storefronts deal with UX and security challenges across the funnel–from converting more anonymous users and boosting conversions to increasing repeat visits enabling secure cart transactions. If identity management poses a hindrance at any stage, all stages suffer.
This session will go through real-world ecommerce identity implementations to highlight:
– How to increase visibility by tracking anonymous users
– How to grow signups and retention with passwordless auth
– How to provide omnichannel journeys across web, mobile, and third-party ecommerce platforms
