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Gaia Greco

Head of ECommerce

DSquared2

Gaia Greco is Head of Ecommerce at DSQUARED2, where she leads the brand’s global digital and ecommerce strategy. With over 10 years of experience in luxury fashion and digital commerce, she drives digital transformation, international growth and omnichannel innovation, connecting technology, data and creativity to elevate the customer experience. Her work focuses on building scalable digital ecosystems and translating DSQUARED2’s distinctive brand identity into high-impact experiences across markets and channels. Passionate about the evolution of retail, Gaia is committed to shaping a more connected, agile and customer-centric future for luxury.

Sessions

📅 30.09.2026 🕐 16:45 - 17:45 Uhr 📍 NXT Studio 4

Who Owns the Journey?

Discovery, Trust and Global Commerce in the Age of AI Agents.
AI isn't just changing how consumers discover products, it's reshaping how they buy them. As AI agents become a new channel for discovery, recommendation and purchasing, what does it take…