Jasmin is where gamification meets retail, branding and pop culture. She doesn’t believe in louder campaigns or polished nonsense. She believes in bold ideas, emotional experiences and the power of play.
With a background in game design, marketing and behavioral psychology, she transforms brands into ecosystems people actually want to be part of. Her work helps retailers and companies rethink how they engage customers with curiosity, relevance and joy instead of pressure.
For Jasmin, retail is not about transactions. It is about transformation. Brands should not just sell. They should connect, surprise and stay.
She is not here to entertain. She is here to challenge the status quo with strategy, creativity and a deep understanding of what makes people care.
Through her keynotes, books and consulting, she equips leaders and teams with the mindset, tools and playfulness they need to build something real. Something that lasts.